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At Spectrum-Canada we consider ourselves to have 3 clients:-
We value the excellent working relationship we have with our Lenders (both institutional and private) and structure our sales procedures to ensure maximum efficiencies for our Company and our Lenders.
Our Advisors follow proven, structured sales techniques and workflows to ensure efficient sales funnel ratios – one example of this is with our ‘Mortgage Illustration’ which allows the Advisor to obtain the clients commitment to rates and fees prior to obtaining the formal mortgage commitment letter from a Lender. This has been done to ensure that our Lender clients have high quality applications from Spectrum that fit their guidelines and have a high probability of closing.
At no time should our Mortgage Advisors ever have to submit an application to more than one Lender unless the initial Lender declines the application. If a Commitment Letter is provided the only reasons for the mortgage not funding would be an appraisal issue or a change of the borrower’s circumstance - both of which are outside of our control!
We have invested heavily in the training of our staff and in our own Lender Identification (LIS) technology to maximize this ‘pull-through’ because we recognise that everyone benefits from efficient and effective service.
